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  As I grabbed for a shampoo in aisle three of my local grocery store, my eyes rested on the label. Using words like “gentle,” healthy” and “normal,” this shampoo promised me balance. Balance. Must be good, right? I continued down the aisle, with my promise of balance safely inside the wagon, thinking: But…what is it? [...]

Check out these inspiring words. They may be just what you need as you push through the day. (Forgive a couple of adult terms & embrace the passion behind the message) Have an awesome weekend! ~De Posted on YouTube Tweet This Post

This is a repost of a recent article I found. It is worth repeating!  I’ve ran into this same situation at least 3 different times this week. Is this you? If so, allow me to help you resolve your fears. Read below and then let me know your thoughts.  I’m here to help you make the transition.  [...]

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By now, we clearly see the impact of social media on business performance. In this video, check out direct results of social media marketing on some well-known brands. Posted on youtube.com Tweet This Post

I first heard about John Warrillow’s “Built to Sell: Turn Your Business into One You Can Sell[1]” from Anita Campbell.  She had gotten her hands on a super-early preview copy (still spiral bound) and had stayed up all night reading it.  She was so excited about this book, that I begged her to give it to [...]

Promotions for Facebook Fan Pages is an application that lets you “create and launch interactive promotions and marketing campaigns on Facebook Fan Pages within minutes.” I like that you can create promotions with different formats such as contests, coupons and giveaways, giving your Facebook Fan Page visitors a better chance of engaging with your page. [...]

Pull marketing tactics such as search, blog and social media generate cheaper leads than more traditional outbound efforts, according to data from inbound online marketing platform HubSpot. The “2010 State of Inbound Marketing” report indicates that spending on lead generation is 60% less among companies that devote at least one-half of their budget to inbound marketing, [...]

Check out some social media marketing tips from online marketing specialist, Lou Bortone. Make your message go viral and touch people internationally!

Internet marketing is all about hard results, not generic concepts of branding. Still, if you have a branding goal, there is an effective Internet marketing strategy you can pursue. Branding refers to the vague notion of creating an identity for a product or name brand with consumers. The classic example, of course, is Coca Cola. [...]